The objective of the brotherhood of the order of Jenlain beers is to promote the image, heritage, history, gastronomy and local beers.

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The Brotherhood has an all the more important role since it praises the merits of the products of the only craft brewery in the region, known worldwide, without making it an exclusive (all craft beers, but especially those from the North are defended by the Brotherhood).

She "works" for this with the Guild of Eswards Cervoisiers and the Confrérie Cervoise St Médard as well as with other brotherhoods in the region. In fact, it aspires to perpetuate popular brewing traditions and maintain the friendship of colleagues.